DJI Launches Osmo Pocket 4P in Japan

Overview

DJI, the Shenzhen-headquartered maker of drones and imaging equipment, launched its new compact gimbal camera, the Osmo Pocket 4P, in Japan at 9 p.m. Japan time on June 29, 2026. DJI Japan had announced the Japanese launch date and time on X (formerly Twitter) and its website on June 23. The product is DJI's first vlogging camera to carry the "Pro" name and the first in the Pocket series to adopt a dual-camera design with a medium telephoto lens. On DJI's official online store, the Standard Combo is listed at 99,000 yen.

Background

The Osmo series combines a gimbal stabilizer and camera in a small body that can be held in one hand, and it has become widely used for travel and everyday recording as well as video for social media. The 4P was first released in China in mid-June and then introduced in Japan. According to the tech media outlet Notebookcheck, when the Japanese launch date was announced, other markets still showed the product as "coming soon".

Key Points

Item	Main specifications (from DJI's Japanese website)
Wide-angle camera	1-inch CMOS sensor, 20mm equivalent, f/2.0, 17 stops of dynamic range (LOFIC technology)
Medium telephoto camera	60mm equivalent, f/1.8, up to 12x zoom
Video	4K recording, 4K/240fps slow motion, D-Log 2 support
Stabilization and tracking	3-axis gimbal, ActiveTrack 8.0
Other	In-camera Live Photo function, two color options

• Japan launch: 9 p.m. Japan time on June 29, 2026.
• Price: The Standard Combo is listed at 99,000 yen on DJI's official store and includes an auxiliary light, a handle and a carrying pouch, among other items.
• Positioning: By allowing users to switch between wide-angle and medium telephoto cameras, the product appears designed to broaden creative options, such as portrait shots and compositions with cleaner backgrounds.

Implications for Japan-Shenzhen Exchange

DJI is well known in Japan for drones and compact cameras, and it is one of the leading examples of a Shenzhen hardware company that has taken root in the Japanese consumer market. The early announcement of the Japanese launch date suggests that Japan is one of the company's important markets. In imaging equipment, Japanese companies also have strengths in areas such as sensors and optical components, and the relationship between Shenzhen manufacturers and Japanese parts and technologies is drawing attention. With the spread of video streaming and social media, exchange between creators and retailers in Japan and Shenzhen may also grow.

Founded in Shenzhen in 2006, DJI became widely known for consumer drones and has since expanded its lineup to handheld gimbal cameras, action cameras and other imaging equipment. By adding a medium telephoto camera to the Pocket series, the 4P can be seen as a product that further differentiates itself from smartphone photography. In Japan, video content is being produced not only by individual vloggers but also by companies and local governments, and demand for compact, high-quality cameras appears to be steady. DJI products are also sold through channels such as Japanese electronics retailers, so new product launches are of interest to domestic retailers as well. At the same time, Japanese users tend to have high expectations for product quality and after-sales service, which is seen as an important consideration for Shenzhen companies seeking long-term growth in the Japanese market.

Outlook

At the time of reporting, release dates for regions other than Japan had not been officially announced. Sales performance in the Japanese market and plans for accessories and related products have not been disclosed at this stage.

Note that the price cited in this article is based on the DJI official store listing at the time of writing.

From the Association

The Association will continue to follow how Shenzhen companies roll out products in the Japanese market. We will also continue our efforts to create opportunities for exchange that connect companies, consumers and creators in Shenzhen and Japan.