BYD unveils exhibition plans for Japan Mobility Show 2025

Overview

On September 30, 2025, the Japan group of BYD, the Shenzhen-headquartered new energy vehicle maker, announced its exhibition plans for the Japan Mobility Show 2025 at Tokyo Big Sight. BYD Auto Japan, which handles passenger cars, and BYD JAPAN, which handles commercial vehicles such as electric buses and trucks, will share a booth under the banner "One BYD", showing eight passenger cars and five commercial vehicles. The line-up includes three world premieres and four Japan premieres. A dedicated exhibition website was launched on the same day.

Background

BYD is a Shenzhen-based company whose businesses span batteries, electric vehicles and electronic components. In Japan it first built up a commercial electric bus business and began selling passenger cars in 2023. In the Japanese passenger car market it has introduced models such as the DOLPHIN compact EV, the SEAL sedan and the SEALION 7 SUV.

The Japan Mobility Show, the successor to the Tokyo Motor Show, is one of Japan's largest mobility exhibitions. In 2025 the press days are October 29 and 30, and the show is open to the public from October 31 to November 9. It will be BYD Auto Japan's second appearance at the show and BYD JAPAN's first.

Key Points

• Passenger car booth: Under the theme "BYD becomes the new normal", eight vehicles will be shown, including one world premiere and three Japan premieres. According to media reports, the premieres include an EV built to Japan's kei car standard. The existing DOLPHIN, SEAL and SEALION 7 models will also be displayed.
• Commercial vehicle booth: Under the theme "The world of electric technology delivered by BYD commercial vehicles", five vehicles will be shown, including two world premieres and one Japan premiere. Exhibits are to include the J7, a mid-size electric bus developed for Japanese road conditions, and the K8, a large electric bus whose thin, high-capacity Blade Battery allows a fully flat floor.
• Ten years of electric buses: The commercial vehicle booth marks ten years since BYD's electric buses were introduced in Japan.
• Unified design: Both booths share a common design concept that imagines BYD vehicles blending into Japanese streetscapes.

Segment	Vehicles	World premieres	Japan premieres
Passenger cars (BYD Auto Japan)	8	1	3
Commercial vehicles (BYD JAPAN)	5	2	1
Total	13	3	4

What It Means for Japan–Shenzhen Exchange

Japan's car market is dominated by domestic manufacturers and is generally regarded as a difficult market for foreign EV brands to enter. Against this backdrop, a Shenzhen automaker presenting several world premieres at Japan's largest mobility exhibition appears to reflect the importance it places on the Japanese market. Reports that the premieres include an EV built to the uniquely Japanese kei car standard have attracted particular interest within the industry.

Electric buses, meanwhile, are an area where local governments and transport operators in Japan have gradually been introducing vehicles, and developing models for Japanese road conditions can be seen as an effort to reflect Japanese users' needs in product design. Some observers see room for cooperation with Japanese companies in areas such as charging infrastructure, maintenance and parts procurement.

Outlook

As of the September 30 announcement, the specifications of the world and Japan premiere models, as well as their launch timing and prices in Japan, had not been disclosed. Details are expected to be revealed during the show, and the dedicated website is to be updated as information becomes available. How visitors and the wider industry respond to the new models, particularly the kei-class EV, is likely to be closely watched once the show opens.

From the Association

The Association follows the business activities of Shenzhen companies in the Japanese market and their participation in Japanese trade shows. We will continue to share information on industrial exchange between Shenzhen and Japan.